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Very social nline gaming strategy specialist ThinkGaminghas reported an increase in the number of gaming companies using Facebook and Twitter to generate new customer acquisitions.
The Jersey-based consultancy states that due to major advancements, more and more gaming companies are reaping the benefits of the advanced tactics provided by the sites and are launching new mobile app suite products that were simply not available until very recently.
Twitter offers huge opportunities for gaming companies wanting to both acquire and retain customers and we are now finding it is the number one digital marketing channel.
John Samuels of IBAS looks at the interesting problem that occurs when punters have more up to date data than the bookmakers.
The practice of attending sporting events with a view to gaining a betting advantage over the market and the majority of those relying on television pictures was presented as a new phenomenon, but was of course relatively well established.
The growth of betting exchanges and the in-play betting boom unlocked a wealth of opportunities, either to lock in a risk free profit by beating the market move before hedging back, or to gain a significant edge in price by seeing crucial developments in the event ahead of those watching from afar.
The news presented this tennisbased incident as a freak discovery, but relatively little research would have unearthed numerous Racing Post stories of punters renting executive boxes at racecourses for that.
The cause for those headlines was the arrest by Victorian State police and the bringing of later-dropped criminal charges.
At various industry gatherings I have attended, I have raised the question of courtsiding with operators and regulators.
IBAS has recently considered a number of similar examples where customers have protested that their bets have subsequently been voided or at least price-adjusted.
They say that they would allow such bets to stand unless their rulebook included specific provisions to deal with such scenarios, supported by appropriate independent evidence.
Trafalgar Square? The Reform Club? The regulator is quite open about its efforts to keep Centrebet afloat and that it was prepared to let it continue operating under the seeming hollow assurance from its parent company that it had funds.
What The Papers Say he FA are in the process of renewing a Tdespite contract with bookmakers William Hill the considerable conflict of interest because of the blanket ban on gambling for anyone working in English football.
Yet the FA, who rule on gambling breaches, still intend to keep an official betting partner, with William Hill close to agreeing a new four-year deal for the next World Cup cycle.
The Government has frequently had to step in and mediate in the annual negotiations over the Horserace Betting levy. On the one hand, the bookies claim the UK racing industry has never been wealthier.
They produce figures showing that total income has increased by 44pc since Meanwhile, betting shops are coming under increasing pressure because of taxes.
Ladbrokes estimates that taxes now equate to close to 70pc of profits in its retail business. From December bookies will also be hit with a 15pc online betting tax while duty on gaming machines will rise next year.
The top three biggest bookies in the UK are all closing shops. Forty years on the exploits of the Operation Crock Of Gold syndicate still divide people.
But the misguided belief that the service is hypocritical were as perplexing as the assumptions made on its revenue performance, based on a refusal to market it aggressively.
The article also misses the larger point that their stance could signal a major structural change within the gaming industry. Media brands have been looking to expand their relationship with customers for years, and have done so successfully recently with product segments such as dating and DIY.
Given that their audience has long been an important source of traffic for sports betting sites, gaming is now an obvious avenue for them to explore.
You only need to look at Sky Bet as an example of the success to be had from merging betting and sports content effectively. The Guardian is not alone in voicing disquiet about aggressive practices in the gaming industry, and even more media companies have rounded on operators moving offshore to avoid paying tax.
But their com-. S to continue and meet liabilities. The recent failure of Bodugi seems to have followed a similar process with the regulator while another semi well known but troubled brand is seemingly working closely with the Commission at the moment.
Should this be an acceptable defence for the biggest and most expensive gambling regulator the country has ever seen?
A lot of the work the Gambling Commission has been doing is laudable and a different regulator could well have come down harder on things like the recent money laundering.
However, a pragmatic approach on this is to be applauded given that the Commission and the industry are still finding their feet with each other and still around the Gambling Act itself.
The problem the Commission has got is, as ever, finding the right balance. Letting companies drift on without any means of proper funding is a dangerous game to play, even if the intention is there to get it back on its feet in order to pay its dues.
Licensing Conditions and Codes of Practice. Or even fraudulent activity for the police to investigate?
When a media brand does move into the arena it gives itself a chance to implement its own values. More efficient business models of managed services lower the barriers of entry, meaning anyone with an audience can participate.
The GoWager. And the marketing campaigns we implement only promote the service to those customers who they think will be interested in sports betting.
US singer and musician Nat King Cole A strong belief in our ability Yggdrasil Gaming CEO Fredrik Elmqvist reflects on a successful first half of a year for the innovative casino game developer.
But what do these shocking figures mean for the industry as a whole and, more pertinently, the future of horse racing?
Concerns continue to mount within the industry around the costs related to horse racing and the provision of racing content.
Ladbrokes in the last few years have significantly ducked out of competing pricewise in the early markets, betting to a much larger theoretical percentage than their rivals, and presumably assuming this will not affect their.
This kind of logic does not work on the internet however, where price is everything and more savvy punters are driven not by brand loyalty but by purely seeking out value the top price.
Quality seems to be preferred over quantity, with Group 1 and Championship NH races capturing the imagination of all punters. Who knew? For bookmakers this is a nobrainer.
No huge media rights to pay, or expensive levy payments, no skilled traders to pay, just empty the machines and sling up markets into big percentages on the live football.
Go ahead firms such as Bet have led the way in this regard, recently posting huge profits and increased revenues by focussing hard on cornering the market in these high margin arenas.
Racing has become a loss leader for the firms, using it as a means of directing punters onto more profitable areas on their websites and shops.
During the big meetings, everyone was cutting their own throats to attract the bigger players with money back offers, enhanced place terms and regular price boosts making the bottom line margin minimal.
Furthermore, while the PR teams go into overdrive for the big festivals and weekend. Walk past any betting shop, the windows are full of adverts for the latest machine or the enhanced price for Wayne Rooney to score first.
Multiple bets such as Yankees are left in the corner, ignored and untouched by an unaware younger audience. Unless racing and the bookmakers make a concerted effort to market an attractive product properly, the future looks especially bleak.
It must stand on its own two feet, charging for picture rights and attracting race-sponsorship on merit. The racecourses need to stage meetings that attract crowds and are viable in themselves.
It can be done. Look at Chester, Ascot, Goodwood etc etc. If off-course bookmakers want racing to just be shop fodder see the BAGS model in greyhound racing for details , then let them buy and run the tracks themselves and pay for it accordingly Betfred buying the former Great Leighs track will be interesting in the coming months.
All these issues are complex and finding a solution that suits all parties is clearly a difficult struggle, but what is clear is that the current model based entirely on the profits of those firms who are no longer interested in racing , is totally unsustainable and heading for the rocks.
We now have seven operators live across 15 websites, as well as an additional seven integrations currently ongoing.
There is a strong sales pipeline with the opening of a sales office in Gibraltar increasing prospects in the jurisdiction, including a number of the most prominent operators.
If was about getting everything operational and launching our first customer, Cherry, so far has been focused on demonstrating our B2B concept as a scalable model.
The company is on track to exceed business targets across the entire operation except the live draw Lotto7 product, the launch of which has been delayed until early Q4 We launched our first slot in Q4 and things have really gone into overdrive since then.
With so many big name operators signing early this year, the majority of Q2 was spent preparing for the increased number of partners. It is important to recognise that at the end of Q1 we were a team of just five employees working out of a small office in Malta, but now in Q3 we are double that with a new sales office in Gibraltar, a new Polish office and a second games studio in Ukraine.
In addition to the increased workforce, a six-figure upgrade of our IT systems means we are now in a position to take the business to another level, scaling up accordingly.
Major operator Unibet went live in Q3 through dotcom and also through two nationally-regulated markets in Estonia and Belgium which is a very exciting step for Yggdrasil.
In addition, we are thrilled to announce that we have just signed Betsson Group. These are exciting times for Yggdrasil with so many new operators joining us over the next few months, as well as new games being introduced and the much anticipated launch of Lotto7.
We have a strong belief in our ability to support some of the great names in the industry with some great games.
All rights reserved. We have learned a lot and rigorously tested our platform and processes and intend to make a few positive changes to the business and the platform following our experience.
Investors need to be registered on gamcrowd. They will then get access to the GamCrowd pitch video, business plan and financial projections.
The platform gives potential investors the chance to ask the founders questions about the business and these are all made public so other interested parties can share the same information.
EIG runs from the October in Berlin. This year the format has been substantially revamped and it now has a specific focus on start-ups and fundraising, including a strong presence from GamCrowd.
All five finalists will receive a substantial marketing boost including being given a free stand in the start-up village. They will be able to meet many of the industry veterans who have invested in GamCrowd; pick up ideas, discuss their plans and make valuable contacts throughout EIG.
ANALYSIS Given the problems that some start-ups in the gambling industry have attracting investment apparently 9 out of 10 VCs have to pass on gambling investments then an industryspecific funding mechanism could attract a lot of attention.
Although crowd-funding is a new style of raising investment, the fact that GamCrowd has shown that it can be done albeit using its own platform should encourage other start-ups to give it a go.
In its interim results, Sportech revealed that it generates 64 per cent of its revenues from US-based business interests, although the Football Pools could soon reassert itself as the new website switches onto the Nyx platform to offer greater content, flexibility and CRM to drive new customer acquisition.
Group revenue rose for the first six months of the year by 1. We are expanding our retail betting estate, developing an online betting offer on horseracing and rolling out iGaming products as regulation allows.
Like all companies with interests in the US, the reported results have been negatively impacted by the strength of Sterling.
On a constant currency basis the Group remains in line to meet its expectations, although at current exchange rates the reported result will be adversely impacted for the full year.
We enjoyed an exceptional first half of the year. However, our outlook for the whole year remains unchanged, given the absence of major sporting events in the forthcoming months.
Gross win from online betting surpassed that from retail betting for the first time, reaching Retail betting saw a moderate decrease in the Czech Republic, while it remained stable in Slovakia and grew year-on-year in Poland.
Greek monopoly operator OPAP has reported improved results in the second quarter of with gaming revenues rising 8 per cent to The performance apparently beat market forecasts which had expected a downturn in gaming revenues for OPAP.
Growth in the online business continues to be very encouraging, in particular in Coral. Gross win margin for the quarter was up 1.
Coral said that customers continued to respond well to the online and mobile user experience, resulting in strong spend per head levels; sports stakes were per cent ahead of last year with sports gross win per cent ahead.
Bet in play stakes increased by per cent year-on-year primarily driven by the launch of live streaming in January. The firm said that the first of the necessary shop closures expected to take place during the autumn.
Despite the group posting a 7. It has seen the recruitment of a dedicated eight person wagering marketing team, the engagement of a leading advertising agency and the creation of a new wagering brand ready for launch that will provide a seamless customer experience across all our sales channels.
Significantly, the new arrangements provide for lower wagering tax outcomes and retain the right to offset race field fees against product fees, enabling us for the first time to fight back against the.
The financial firepower, this enhanced deal provides, will be reinvested in driving the performance of our Queensland wagering business in FY15 and beyond.
The financing will be via a senior bridge loan and will be available to GTech for 15 months, after which the company is expected to issue bonds to refinance it.
GTech said in a statement that 45 percent of the loan would be denominated in euros and the rest in US dollars. Unibet chairman Anders Ström has sold , shares, corresponding to approximately 3.
Larsen oversaw the acquisition and integration of Vernons. The appointment of Bjarke will further strengthen the Board and we look forward to working closely with him to continue driving growth for our shareholders.
Rank is starting to integrate its land-based casino promotions to those it offers online, to good effect. These focused on improving the value for money for customers, tightening cost controls and operating a more focused capital expenditure programme.
Given the 21 per cent increase in H2 operating profit versus H1, it would appear that the action taken has been highlight successful.
The Group is well positioned for future growth with the cut in bingo duty, major capital investment programmes planned at.
In the short term the introduction of a digital point of consumption tax will impact performance but our strong brands and market leading positions ensure that the Group is well placed and provides long-term opportunities.
As regards regulation and taxation, Rank added that the reduction in bingo duty would allow the development of new premises, but warned that the application of remote gaming duty.
The Group anticipates the majority of the duty cost will impact digital profitability. Following the ruling Rank repaid amounts in May of this year.
However, the firm has been granted leave to appeal by the Supreme Court, with the appeal hearing due to be held on 20 April The firm believes it needs to increase digital capability to meet the needs of customers, and said it will support this aim through investment in marketing and technology desktop, laptop, and mobile.
We are constantly evolving our horse racing offer and our exciting move into greyhound data provision is also imminent. In addition, John Bateson and Jonathan Comerford have resigned as non-executive directors.
Dionne arrives at BMM with eight years of. Despite being in the online game for some time, Rank is still playing catch-up with its digital business.
It is working to make the most of the competitive advantage its land-based business provides. In addition to this successful marketing campaigns have led to a 46 per cent increase in venue customers playing on grosvenorcasinos.
With an emphasis on customer needs and player experience, Playtech has added supplementary features to its web, mobile, land-based and live offering and continues to capitalise on its customer focused strategy.
The global growth in mobile gambling is supported by technological evolution such as the rollout of 4G services, as well as the increasing willingness and confidence of consumers to transact via their mobile devices.
Mobile now represents over 10 per cent of overall revenue and is expected to remain a significant driver of future growth.
Playtech is the supplier of choice to the global online gambling market and we look to the future with confidence and optimism.
Her expertise in the Lottery sector is invaluable and Louise is already proving a great asset for both BMM and our clients.
He had previously been group head of planning and analysis at the firm. This enables us to offer the best gaming experience in the market.
Ante Post: What the bookies say Football may dominate, but golf will be where a lot of the big action will be in September thanks to the Ryder Cup.
The Premier League is well underway and we also look forward to the Champions League group stages resuming on the 16th and 17th. Reigning champs Real Madrid are going to be very difficult to beat with the likes of Ronaldo, Rodriquez, Bale and Kroos lining up each week.
Arguably the biggest event of the lot will be the Ryder Cup, which takes place at Gleneagles at the end of the month.
Team Europe will be hoping Rory McIlroy continues the fine form which has seen him claim two Majors this year, as they look to claim their third victory in a row over the Americans.
Two huge golf events take place in the month first the culmination to the US Tour Season where the top thirty money earners compete in the Tour Championship at East Lake.
Then on the 26 September the Ryder Cup commences at Gleneagles both will be substantial betting events especially The Ryder Cup where Betting In Play will be unprecedented in stakes where bettors take the shorter prices in all formats.
CEO Although the F1 season would not be the most Bet competitive in terms of an overall betting event as Mercedes appear to be dominant.
Racing agrees fixture process for next three years he Board of the British Horseracing Authority BHA has approved the process by which the pool of BHA Fixtures will be allocated to racecourses as part of the compilation of the Fixture List.
Under the system, which has been developed in con-. Each racecourse will be given a rating based on their prize money and sporting performance which, in turn, will determine how many meetings from the pool of around BHA Fixtures.
The model is designed to ensure a level playing field and to enable the allocation of BHA Fixtures to be spread among a greater number of racecourses than has been the case previously.
In identifying the most appropriate process. We also wanted to ensure we addressed the ongoing concern about field sizes and the need to reduce the number of uncompetitive races.
This will have the added advantage of allowing smaller, independent courses to compete with large groups for fixtures, providing a greater opportunity for variety and geographic spread of fixtures.
As a result I was asked to speak at EIG about branding in the gaming industry. In short, our brief was to help Clarion to make its brands work harder.
We split this challenge into three areas: firstly, we reviewed how we could use the main Clarion brand to better deliver the exciting new business strategy that is currently being rolled out.
Then we took this new brand and used it to redefine and upgrade the nature and quality of products and service levels the business offers.
This was accompanied by a review of the wide variety of Clarion subbrands that have emerged over the last few years. We have rationalised them, clarified what they offer and to whom, and reorganised them to work as a simple, strong portfolio.
By doing this, communication becomes easier and more effective. What has struck you most about working with Clarion and getting to know the team?
Can you explain the journey from being a product to a brand? In broad terms, a product is chosen by comparing what features you get for how much you pay.
Products are effectively commodities, so if the price goes up customers switch to a. A brand is chosen because, at the same price, customers prefer it over its competitors.
This provides enormous benefits not only to the brand owner but to its customers as well. The beginning of the brand journey requires you to understand what you can do to make your customers prefer your product over its competitors.
The rest of the journey is spent delivering these benefits. What is the value of branding and how will stakeholders notice or benefit?
Stakeholders will begin to notice a difference to the experience of engaging with every part of the Clarion gaming portfolio. This will include clearer and more relevant communication, enhanced levels of customer service, more positive surprises and a more enjoyable and rewarding experience overall.
This may not all happen overnight, but over time we expect stakeholders to be clearer how the portfolio fits into their commercial lives, and to look forward to meeting smart people and doing good business by engaging with the Clarion brands.
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